Built by practitioners,
for practitioners.

Elementia was founded on a single conviction: that analytics consultancy should be run by people who have actually worked inside the organisations they advise.

Making data-driven decisions the norm, not the exception.

We started Elementia in 2010 because we kept seeing the same problem: organisations sitting on extraordinary data assets, unable to use them because the gap between technical capability and business context was too wide to bridge alone.

Our answer was to build a consultancy that starts with the business question, not the technology — and ensures that every recommendation is owned and trusted by the humans who have to act on it.

Fifteen years and 240+ engagements later, that philosophy hasn't changed. What has changed is the sophistication of what's possible — and our ability to deliver it faster and more reliably than ever.

2010
Founded in London
240+
Organisations served
ISO 27001 Certified
ICO Registered Data Processor
G-Cloud 14 Supplier
UK GDPR Compliant by Design
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Outcome-first

We measure our success by the business results we help create — not by the elegance of our technical solutions.

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Rigorous honesty

We tell clients what we genuinely think, including when the answer to their question isn't what they wanted to hear.

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True partnership

We work alongside your team, not at arm's length. Your success is our success — and we build your capability, not dependency on us.

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Responsible data use

Privacy, fairness, and transparency are non-negotiable in everything we build — not afterthoughts bolted on at the end.

Senior expertise. Every engagement.

Elementia is built around a core of senior practitioners who've held data leadership roles inside the industries we serve.

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Dr. Sarah Whitmore

Founder & CEO

PhD in Applied Statistics (UCL). Former Head of Data Science at a FTSE 100 insurer. 20 years translating analytical rigour into commercial decisions.

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James Okonkwo

Chief Technology Officer

Led data platform engineering at two unicorn-stage fintechs. Expert in cloud-native data architectures, real-time systems, and MLOps at scale.

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Priya Sharma

Head of Data Science

Former AI Research Lead at a global pharmaceutical company. Specialises in predictive modelling, NLP, and responsible AI frameworks for regulated industries.

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Tom Elliot

Head of Analytics Consulting

15 years in strategy consulting and business intelligence, with a specialism in retail and consumer goods. Previously Accenture and Kantar Worldpanel.

Work with a team that gets it.

Our consultants have sat in the same seat as your stakeholders. That context makes every conversation — and every solution — better.